Privacy policy

Last updated: 13 November 2026

1. Introduction

Welcome to GOOD FLOW.

GOOD FLOW is a lifestyle and movement brand operated by Blackstone Capital Holdings (Jordan) LLC, a limited liability company registered in the Hashemite Kingdom of Jordan.

We respect your privacy and are committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how we collect, use, disclose, retain and protect your personal information when you visit shopgoodflow.com, register for our First Access List, express interest in upcoming collections, or communicate with us.

For the purposes of applicable data protection laws, Blackstone Capital Holdings (Jordan) LLC is responsible for determining how personal information collected through GOOD FLOW is used, except where a third-party provider acts independently under applicable law.

By using our website, you acknowledge this Privacy Policy. Where consent is legally required, we will request it separately.

2. Information We Collect

We may collect the following categories of personal information:

Contact information

• Email address.
• Mobile telephone number, where voluntarily provided, including country code.
• Information you include in messages or inquiries sent to us.

Preferences and interests

• Your interest in upcoming GOOD FLOW products and collections.
• Product and color preferences, such as Sage, Dusty Rose or Both.
• Your selected email and SMS communication preferences.

Consent information

• Whether and when you consented to email or SMS marketing.
• Confirmation or withdrawal of consent.
• Relevant records of consent and subscription status.

Website and technical information

• IP address, browser type and device information.
• Pages visited and interactions with the website.
• Cookies and similar technologies used to operate, secure or improve the website.

We do not intentionally request sensitive personal information through our First Access List.

3. How We Use Your Information

We may use your information to:

1. Register and manage your interest in GOOD FLOW.
2. Administer the First Access List and upcoming product announcements.
3. Send information about new collections, product drops and early-access opportunities where you have provided the necessary marketing consent.
4. Understand customer preferences and interest in particular products and colors.
5. Respond to questions, requests and communications.
6. Maintain the performance, functionality and security of our website.
7. Detect misuse, prevent fraud and comply with applicable legal obligations.
8. Maintain records of marketing permissions and comply with requests to withdraw consent.

We process personal information with your consent where required, or on another basis permitted by applicable law.

We do not use your contact information for purposes incompatible with those communicated to you without an appropriate legal basis or any required additional consent.

4. First Access List and Marketing Consent

GOOD FLOW provides visitors with the opportunity to register for early access to upcoming collections.

Our registration form may request an email address, an optional mobile number and an optional product-color preference.

Email marketing

We send promotional emails only where the necessary permission has been obtained.

Where email confirmation is required, you may receive a message requesting that you confirm your subscription.

SMS marketing

Providing a mobile number does not automatically authorize text-message marketing.

Where SMS updates are offered, they require separate consent. Availability may depend on the countries and messaging providers supported by GOOD FLOW.

Independent permissions

Consent to email marketing does not constitute consent to SMS marketing, and consent to SMS marketing does not constitute consent to email marketing.

We do not consider either permission to constitute consent to receive WhatsApp marketing.

If you submit your details without authorizing marketing communications, we will not treat the submission as permission to send promotional emails or texts.

Withdrawal of consent

You can withdraw marketing consent at any time by using an unsubscribe mechanism provided with the relevant communication or contacting hello@shopgoodflow.com.

Where text-message communications are offered, the applicable messages will explain the supported opt-out method.

Withdrawing consent does not affect processing already lawfully completed or information we must retain to meet legal obligations.

5. Shopify and Service Providers

Our website is powered by Shopify, which provides website infrastructure, customer registration functionality and customer-management services.

We may share personal information with service providers where reasonably necessary for the purposes described in this Policy, including:

• Shopify and its relevant service providers.
• Website hosting and security providers.
• Email communication and subscription-management providers.
• Authorized SMS providers, if and when SMS marketing is activated.
• Technical support providers and professional advisers.
• Competent authorities where disclosure is required by applicable law.

These providers may process information on our behalf or, in certain circumstances, act as independent controllers of information under their own applicable terms and privacy notices.

Relationship with Shopify

Our website is hosted by Shopify, which collects and processes personal information about your access to and use of the website in order to provide and improve its services. Information you submit through the website will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the website.

In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

We do not sell our subscriber email addresses or mobile numbers as marketing contact lists to third parties.

Any additional use or sharing of personal information for advertising, profiling or other purposes will be subject to applicable legal requirements and appropriate notices or choices.

6. International Data Processing

GOOD FLOW operates from Jordan and uses technology services, including Shopify, that may involve processing or storage of information outside Jordan.

International transfers of personal information will be handled in accordance with applicable data protection requirements, including applicable requirements under Jordan's Personal Data Protection Law.

Where an international transfer requires additional safeguards, assessments or consent, we will take the necessary steps before conducting that transfer.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies for purposes such as:

• Maintaining website functionality.
• Protecting the website against security threats.
• Remembering relevant settings or preferences.
• Understanding website performance and usage.

Some technologies may be provided by Shopify or other authorized service providers.

Where applicable law requires consent for non-essential cookies or tracking, we will provide the relevant privacy controls.

You may also be able to manage cookies through your browser settings.

We will update our notices and controls if additional analytics, advertising or tracking technologies are introduced.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, or as required or permitted by applicable law.

First Access List information may be retained while the list remains active and the information is needed to manage your registration and communication preferences.

If you withdraw consent or request deletion, we will handle your request in accordance with applicable law.

Certain limited information, such as consent withdrawal records, may be retained where necessary to demonstrate compliance or prevent unwanted future communications.

9. Data Security

We implement reasonable technical and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

We also seek to work with service providers that maintain appropriate safeguards.

No method of internet transmission or electronic storage can guarantee absolute security.

10. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to personal information held about you.
• Obtain a copy of your personal information.
• Request correction or updating of inaccurate information.
• Withdraw previously granted consent.
• Request deletion, erasure or restriction of processing.
• Object to certain forms of processing.
• Request transfer of personal information where applicable.
• Submit a complaint to the competent data protection authority.

To exercise these rights, contact hello@shopgoodflow.com.

We may request information reasonably necessary to verify your identity before responding.

Requests will be handled in accordance with applicable legal requirements.

11. Children's Privacy

GOOD FLOW's website and First Access List are intended for adults.

We do not knowingly seek to collect personal information from children through our pre-launch registration process.

If we become aware that information has been collected from a child without the necessary legal authorization, we will take appropriate steps in accordance with applicable law.

12. Third-Party Websites

Our website may link to external websites or platforms, including Instagram.

These services operate under their own terms and privacy policies.

We encourage you to review their privacy practices before providing information to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, services, technology or legal obligations.

The current version will be available on our website and will identify the date of its latest update.

Where required by law, we will provide additional notice or seek consent regarding material changes.

14. Contact Information

For questions, requests or concerns relating to this Privacy Policy or your personal information, please contact:

GOOD FLOW
Operated by Blackstone Capital Holdings (Jordan) LLC
Hashemite Kingdom of Jordan
Website: shopgoodflow.com
Email: hello@shopgoodflow.com

Data protection inquiries: hello@shopgoodflow.com